Faraday started as the first bike to ever be funded on Kickstarter back in 2012. They were acquired in 2017 and asked to scale up the team. I joined the team to take ownership of the brand and digital marketing.
The best medium for advertising a bike is video – it's a product that moves. But video is expensive and time consuming so my strategy was to keep concepts and shoots simple, partner with companies that do video well whenever possible, repeat the shots that work well every shoot.