THREAD takes trash from the poorest communities in the world and turns it into products with a story. My role at THREAD was to tell that story to as many people as possible, most notably through the global Timberland partnership launch in 2016.
I managed the Marketing department, hired a team, led client engagement, oversaw a communications agency, directed a web development firm, social media, digital advertising.
TIMBERLAND x THREAD VIDEO
Timberland's creative agency couldn't get a VISA to shoot in Haiti (one of the countries THREAD source plastic). My team recruited a talented video crew, coordinated the shoot, worked through the edit with Timberland's team.
2016 IMPACT REPORT
Annual Impact Reports are a company's chance to share the good they've done for social and environmental causes. They're normally long, esoteric PDF reports. For THREAD, I designed an interactive, shareable, accessible, digital report.
The report design caught the attention of the Sustainability industry and led to being invited to speak about Visual Storytelling and Design at the Sustainable Brands 2017 conference.